by Sterling Allen
for Agri-Times NW
Our mission is to help farmers allocate scarce resources to produce a safe, reliable and profitable food supply in an environmentally sustainable manner,” said Toby Goodroad , Vice President of Agri-Trend USA. AGRI-TREND was started in 1997 in Western Canada with a system geared to “coaching farmers” versus advice tied to the sale of product. The company has a staff of 170 coaches’; with impressive resumes of 58 PHD’s, MSC’s and CCA’s.
I was first introduced to the AGRI-TREND team during the Wheat University School, sponsored by the Washington Wheat Growers Assn., held at the Lind Experiment Station last summer.
They presented an outstanding intellectual program discussing in depth the importance of roots and leaf wellbeing in attaining successful yields. The team also had well attended seminar at the Tri-State Wheat Convention in Spokane last year.
“Our job is to help reduce the farms cost of production in two ways; increase profitability by yield increase and more efficient use of inputs,” said Goodroad.
AGRI-TRENDS assign a coach to an enrolled farm operator. The first grower meeting is a strategic get-together to understand more about the farming operation by gathering and sharing information. The coach then gathers soil samples and writes a crop plan for each field.
The soil micro nutrients are closely analyzed. The crop plan is then shared with another senior coach who reviews the data and initial recommendations. The crop plan is derived on AGRI-TREND Data Solutions software for viewing.
AGRI-TRENDS also offer other innovative agricultural services for farmers.
AGRI-TRENDS can assist growers in taking the steps to precision farming technology adaptation.
Staff obtains multiple years (up to 30 years) of satellite images of farms and interface photos to create management zones. Staff can then soil test each zone, and write a prescription for variable rate fertilization application. The software will allow variable rate fertilizer application in each zone.
AGRI-TREND Business-Coach can help in drafting a strategic farm business plan. The coach’s have experts in specialized areas – such as accounting, banking, corporate finance, insurance and can tailor recommendations to the specific needs of your operation. You get a snap shot of your farm operation, identify areas of strength, weakness and concerns and address key areas of focus – areas of profit opportunity and risk.
AGRI-TREND Market-Coach has the expertise and experience for growers to succeed in selling their commodities better. The firm can help growers acquire unbiased marketing advice in helping make marketing decisions in your best interest.
The AGRI-DATA® Solution is a robust, web-based platform that allows you to collect, protects, and transforms agriculture data into decision making tools and reports. The AGRI-DATA® can be utilized by growers, agronomic field advisors, and agri-business. The farm data goes to work with a single software platform to manage your entire farm operation including crop production, grain marketing and business. The Agri-Data® Solution has transformed data into decisions on more than 50 million acres so far!
PNW agriculture can be more productive and profitable by just managing the details better.
AGRI-TREND offers many services to help growers attain more profitability in their operation; “We are always looking for new business,” said Goodroad. For more information, contact Toby at firstname.lastname@example.org or 406-890-8486.